Gucci Of Course a Horse: The Spring Summer 2020 Campaign


Set in Los Angeles, the Gucci Spring Summer 2020 campaign stars horses and their human friends in paradoxical scenarios. Of Course a Horse is conceived by Alessandro Michele, art directed by Christopher Simmonds and directed by Yorgos Lanthimos.
Chateau Marmont/ A.Society
Music: “Everybody’s Talkin’” Harry Nilsson
(F. Neil)
(P) Originally Released 1968. All rights reserved by RCA Records, a division of Sony Music Entertainment.
© Third Palm Music / BMG Platinum Songs US. Courtesy of: BMG Rights Management (Italy) srl
American Humane monitored the animal action on the set of the #GucciSS20 campaign. No animals were harmed®️.
(AHD 09274)


  • Pluto B
    Pluto BΠριν ημέρα

    seems like 2020 fashion gonna be boring cause i haven't seen anything new

  • Marco Vinas
    Marco VinasΠριν ημέρα

    The guy won a Oscar and he now is making Gucci ads? Really? At least he is making great ads.

  • Tainam Malta Sousa
    Tainam Malta SousaΠριν 2 ημέρες

    Love Alessandro Michele

  • Jay Bulckaert
    Jay BulckaertΠριν 3 ημέρες

    This video looks like it smells like pee.

  • Juanra 00
    Juanra 00Πριν 5 ημέρες

    Yorgos, one of the best filmmakers.

  • Isaiah Headen
    Isaiah HeadenΠριν 5 ημέρες

    This is perfect.

  • Royce Bowl
    Royce BowlΠριν 5 ημέρες

    gucci are suck sorry it good me from india

  • JBkarthi At_Almonds
    JBkarthi At_AlmondsΠριν 5 ημέρες

    I miss harry

  • Hugo Jozwicki
    Hugo JozwickiΠριν 6 ημέρες

    Midnight Cowboy resurrected and im loving it !

  • M D
    M DΠριν 6 ημέρες

    I'm here only for lanthimos. What a genius this guy is.

  • Studio Tredici
    Studio TrediciΠριν 7 ημέρες

    Award for best color grading!!!!!!!!!

    MELNYΠριν 7 ημέρες

    tylko nie zwalcie tego konia podzcas jazdy przez buleward zachodzącego slońca

  • Giulia Cristescu
    Giulia CristescuΠριν 7 ημέρες

    Sisley did this long time ago..but better. Using horses and stuff,same colors

  • Ed Must
    Ed MustΠριν 8 ημέρες

    i didn't know rich people could take their pet horses on the plane

  • Giannis Chaleplis
    Giannis ChaleplisΠριν 8 ημέρες

    Nice treat to the animals (ειρωνια)

  • Mutaz Al Aeb
    Mutaz Al AebΠριν 8 ημέρες

    Summer please hurry up

  • Oxana Burdenkova
    Oxana BurdenkovaΠριν 8 ημέρες

    May be i am the last redeculest whoman who prefers a man enstead of hourse?

  • Miguel del rey
    Miguel del reyΠριν 8 ημέρες

    No me gusta la forma de mostrar el poder del humano sobre los animales, es asqueroso

  • Giraffe Studios
    Giraffe StudiosΠριν 9 ημέρες

    does anyone know the model of the sunglasses at 1:38?

  • H Diab
    H DiabΠριν 10 ημέρες

    Disgusting 🤢

  • saurabh
    saurabhΠριν 10 ημέρες


  • Michelle Holloway
    Michelle HollowayΠριν 10 ημέρες

    Love the music and cars and clothes. Don’t know about the horse treatment 🤔

  • Danielle Santos
    Danielle SantosΠριν 10 ημέρες

    Amaria ter cavalos como pet.

  • L A U T H E O N
    L A U T H E O NΠριν 11 ημέρες

    STOP USING HORSES PLEASE GUCCI! Humans are enough 😖

  • T


    Πριν 4 ημέρες

    Fashion people don't understand many things. It's all about "creativity" and logos.

  • eduardo monforte
    eduardo monforteΠριν 11 ημέρες

    #Mrhands 😷😷😷😷😷

  • Blondtauros
    BlondtaurosΠριν 11 ημέρες

    Stroke of genius !!!!

  • Tha Kon
    Tha KonΠριν 11 ημέρες

    You should have kept this holly song out of this ...

  • Tha Kon
    Tha KonΠριν 11 ημέρες

    Κάποιες καλές στιγμές, δεν χρειαζόταν να μπασταρδευτεί αυτό το ιερό τραγούδι...

  • Kelvin Huang
    Kelvin HuangΠριν 11 ημέρες

    Is it a satire for comfort animal?

    GiZEMLi HATUNΠριν 11 ημέρες

    Hayatimdaki en sacma marka bunlari alanlarin akil sagliklari yerindemi acaba adam dalga geciyor

  • binnie wang
    binnie wangΠριν 12 ημέρες


  • Jamie Pennock
    Jamie PennockΠριν 13 ημέρες

    This is the only horse campaign from a large company I’ll get behind.

  • Neumoeva Elena
    Neumoeva ElenaΠριν 13 ημέρες


  • Sara Mayes
    Sara MayesΠριν 13 ημέρες

    Read this people.

  • Elias K
    Elias KΠριν 13 ημέρες

    do ducks next year

  • ༺ Luna
    ༺ LunaΠριν 13 ημέρες


  • Costas
    CostasΠριν 13 ημέρες

    Yiorgos Lanthimos Hooligans

  • heelrubberboots
    heelrubberbootsΠριν 14 ημέρες

    again nice nice

  • Hidden Hype
    Hidden HypeΠριν 14 ημέρες

    Is Gucci going to be The designer brand of 2020?

  • candalismic
    candalismicΠριν 15 ημέρες

    vegan but make it fashion

  • akane sato
    akane satoΠριν 15 ημέρες


  • Boss A Trillion Apparel
    Boss A Trillion ApparelΠριν 15 ημέρες

  • Fred Samoluk
    Fred SamolukΠριν 15 ημέρες

    1:05 poor horse 😅

  • Alexandra here
    Alexandra hereΠριν 15 ημέρες

    🇬🇷🇬🇷 παμεεεε ρε παιχτούρα Λανθιμεεε !💕💕💕💕

  • Pokemon Finder
    Pokemon FinderΠριν 15 ημέρες

    Yorgo lanthimo i want to carry your children . I love you. ❤️ You genius angel

  • elc ios
    elc iosΠριν 15 ημέρες

    Αν πεθάνω αυριό θάψτε με με μπάφο ντύσε με με gucci κλείσε μου τον τάφο

  • vasw kr

    vasw kr

    Πριν 3 ημέρες




    Πριν 13 ημέρες


  • MikeG G

    MikeG G

    Πριν 14 ημέρες

    Σε πρόλαβα

  • krono terria
    krono terriaΠριν 15 ημέρες

    The top of decadence..

  • Nadia John
    Nadia JohnΠριν 15 ημέρες

    lame. tired.

  • Ζehra Çelik
    Ζehra ÇelikΠριν 16 ημέρες

    Bu ne.? What is this.? 🙄🧐

  • Lia Kalkou
    Lia KalkouΠριν 16 ημέρες

    Congratulations you make us very proud!!! Greetings from Greece Yorgo! 🇬🇷🇬🇷💙

  • Kirill Ponomarenko
    Kirill PonomarenkoΠριν 16 ημέρες


  • Rodrigo Diaz
    Rodrigo DiazΠριν 16 ημέρες

    Alessandro+Yorgos 💖💖💖💖💖💖

  • MikeG G
    MikeG GΠριν 16 ημέρες

    Αν πεθάνω αύριο θαψε με με μπαφο Ντυσε με Gucci κλείσε μου τον τάφο

  • Emilie Bailly
    Emilie BaillyΠριν 16 ημέρες

    This brings me so much joy - only 10 days into 2020 and you bring out the best advert i've seen in ages.

  • Mohan Bhojaraja

    Mohan Bhojaraja

    Πριν 16 ημέρες

    Emilie Bailly same feeling here. Such a lovely heart warming ad.

  • Stella Stella
    Stella StellaΠριν 16 ημέρες

    Bellissimo💖 è spettacolare💖 Gucci siete grandi ai tutti sensi

  • Lisa Dee
    Lisa DeeΠριν 16 ημέρες


  • Gabriel Wallis
    Gabriel WallisΠριν 17 ημέρες

    This is the most well graded video I´ve ever seen don´t @ me

  • Chad Forsythe
    Chad ForsytheΠριν 17 ημέρες

    Some very cool stuff, too much horse though.

  • Sara Isa
    Sara IsaΠριν 17 ημέρες

    In the thumbnail the girl hugging the horse looks like Finn wolfhard

  • Konstantinos Karayiannis
    Konstantinos KarayiannisΠριν 17 ημέρες

    Leaves you with pleasant feelings